Ruby Original

strategic services

The core of a good strategy comes from understanding your position in the marketplace and ensuring every campaign ties in with your brand identity. 

Our planning begins with research into markets, competitors and customer satisfaction. We then work with your sales and marketing staff to brainstorm fresh thinking and imagination to generate a creative brief ensuring we focus on the right message to reveal and polish the “gem” within each idea.

track record

One of the biggest challenges in marketing is managing the diversity of available communication channels. Ruby Original works in close co-operation with a network of SMME affiliates which gives us access to specialist skills and experience to extract the most value from every advertising medium while keeping costs low.

As exquisite as a ruby is in its natural form, the gemstone’s magnificence is formed over time, and is only revealed through skill and experience. Ruby Original is founded on over 30 years of solid track record in the Hospitality and Leisure industry, Public Relations and Sales, Standards Consulting, Auditing, Marketing and New Business Development in the Quality Industry and Client Service Management in the Exhibition industry.

bee status

Ruby Original is an Exempted Micro-enterprise, and as such is a Level 4 contributor to BEE and has a BBBEE procurement recognition of 100%.