I hear over and over again exhibitors complaining that the exhibition show was not a success for them, not enough traffic, no one came to their stand, we’re not returning next year, waste of money. Possibly, but if you did all your pre-marketing effectively, you shouldn’t be feeling this way. I’ve put together 10 basic tips on pre-event marketing which has helped many of my clients in the past.
- Set up an email database of existing and potential clients to invite to the show.
- Send out a “teaser” email to existing and potential clients letting them know you’re going to exhibit, what new product you’re launching and what your stand number is.
- If you’re holding a competition on the stand, include this information.
- Make sure that your staff email signatures have a new look (based on the theme of your stand) leading up and during the exhibition, this should include your stand numbers and dates of show.
- Update your website with a new banner advertising the show & your stand number
- Set up your other social media pages: Facebook, LinkedIn, Twitter, You Tube, Blog etc with information on the show.
- Print promotional flyers that can be kept at reception and also handed out by your sales team.
- Ensure that all staff are kept in the loop, yes even the receptionist should know.
- Having interactive technology on the stand is a sure plus factor that attracts visitors.
- And lastly, make sure that your stand is attractive and welcoming.
If you have more ideas, pop us a reply and let us know.